Link building is a backbone in today’s SEO world.

• Analyze current links
  • Link Quality
  • Link Type
  • Link Relevance
• Create a Strategy
  • High Quality Links
  • Content Relevant
  • Rollout Strategy
• Execute Link Building Strategy

Link building is invaluable to the long term success of your website. We say long term success because we do not practice link building schemes that are in violation of webmaster guidelines from search engines. There are no paid links or spam links to build risky and temporary search engine boosts. Search engines evolve along with these schemes to punish, remove or just generally prevent ranking boosts from using these schemes.

At Cipher Marketing, we will research your site, industry, competitors to develop a strategy to obtain the best possible one-way links to your website that relate to your products and/or services. This is a constant process for long term success.

Analyze Current Links

The analysis of current links is checking what links (if any) that you have coming to your site. As part of that check, we will look at the quality, type and relevance of those links and generate a report that gives you a clear picture of the strength of current links.

Link Quality

Link quality is one of the three ways to evaluate the strength of a link. When we look at quality, the main criteria of the quality of the link is the referrer. Reputable websites that link to you are much more valuable than a link from a website that is unknown or worse, considered "SPAMMY" or a flagged site.

Link Type

Links can be blog, one-way, two-way, social media, spammy and more. Another consideration is the likelihood of these links staying active. Article or review links can be nice to get your name out there, but will that link still exist in 3 months?

Link Relevance

Along with link quality, link relevance is a huge factor in long term link building and success. If the links to your site are all from unrelated sites, than the link holds less strength and you will not benefit as much, if at all, from the link.

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Create Strategy

Strategy is the name of the game here! A football team doesn't just go find the best players, put them on the field and tell them to win. They have player scouts to find the players with the best skills that will work well in the team's structure, playbooks for knowing how to run the play, and game strategies which are designed to utilize the strengths of the team and come out with a win.

You have the team in your company, and it is our job to be the player scout, coordinator, coach, and players to get you the win.

Link building doesn't obtain strong long term success without proper planning, good execution, evaluation and re-evaluation.

High Quality Links

To build quality, the links that need to be built the most are links from reputable sites. Reputation is determined by the search engines and as search engines don't index sites exactly the same way, the reputation of a site can vary from engine to engine.

Content Relevance

Part of our link building playbook will be to take the research of current links and continue that based on your company's industry and type. We will determine the best websites for your company to link through and develop a strategy of obtaining those links.

Rollout Strategy

After looking at the different areas of link building, we will determine a rollout strategy for the link building to take place. This strategy is generally going to be multi-tiered as not every site we seek links from will grant links. If you are working on a budget, you may want to focus on parts of the strategy at a time.

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Execute Link Building Strategy

When the analysis is complete and we have agreed upon the strategy to be taken, it is time to put that plan into action. We will take the initial report and begin to update it with new information tracking the success of the link building process.

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For questions, please contact us or visit our FAQ page or our blog for additional information.